Search engine optimization (SEO) is a vital strategy for any business engaging in the competitive Internet marketplace. When potential customers use certain keywords to search for your products or services, you want them to find your website first and not your competitors.Understanding how search engines rank websites can mean the difference between success and failure. Art Communications provides SEO services that far exceed the basics and produces verifiable results so be sure to ask our competitors where they rank.
SEO is more than just knowing which keywords people are using when they search for products and services. We start with research to develop a customized, targeted Strategic Internet Marketing Plan for your business that details the keywords, content and backlink strategies you need to dominate the search engine rankings. While you want to win the top searches, it often makes more sense to build a “keyword pipeline.” That’s why we target less popular keyword searches with less competition to drive ROI, while we chase down the coveted most popular searches. Our expert analysis determines where your business can secure the highest return on your internet advertising investment and can track how each of our targeted search engine optimization efforts are performing. We can help you restructure your website to be more search engine friendly, develop backlinking strategies and professionally crafted content that really gets your business the attention it deserves.
We don’t engage in unethical (“Black Hat”) search engine optimization practices, such as keyword stuffing or cloaked and hidden text. Some less reputable SEO outfits do engage in these practices on behalf of their client’s websites, but the search engine companies are constantly working to improve the user’s experience by penalizing or banning these websites. Google, Yahoo!, Bing and the other search engines can impose a results penalty on websites that employ these “black hat” measures and can even ban the most egregiously offending websites from appearing in search engine results. Needless to say, these shortcut methods are a poor alternative to a comprehensive, holistic approach to search engine optimization.
What you think you know about search engine optimization is just enough to get you beat in the marketplace, because the search engines themselves are constantly changing to offer better and more pertinent search results for Internet users. Do you have the resources and time to keep up with the hundreds of substantial changes Google has made in the last twelve months? We constantly keep up with Google’s changes and modifications to their search algorithms by our close working relationship with the support team Google has assigned to us. Our knowledge of what works in search engine optimization is, and will continue to be, unsurpassed.